Dropshipping is an e-commerce fulfillment method in which sellers outsource order fulfillment without purchasing inventory upfront. When a customer places an order, the seller purchases the product from a supplier and provides the customer's information, who then ships the product directly to the customer. Dropshippers reposition and/or rebrand the goods as their own, and the end consumer is unaware of the source. Amazon dropshipping is legal as long as sellers follow Amazon's guidelines, such as identifying themselves as the seller on all documents and removing any supplier information. Dropshipping on Amazon can be profitable, with 94% of sellers being profitable, but it requires product research, finding a reliable supplier, and focusing on customer service and brand building. The process involves setting up an Amazon seller account, finding a high-demand/low-competition product, finding a dropshipping supplier, creating an Amazon listing, and promoting the listing.